{"id":8744,"date":"2023-04-06T00:00:00","date_gmt":"2023-04-06T00:00:00","guid":{"rendered":"http:\/\/soubory.info\/znalost\/vse-co-potrebujete-vedet-o-ochrannych-znamkach-na-logo-a-obchodni-nazev\/"},"modified":"2023-04-06T00:00:00","modified_gmt":"2023-04-06T00:00:00","slug":"vse-co-potrebujete-vedet-o-ochrannych-znamkach-na-logo-a-obchodni-nazev","status":"publish","type":"post","link":"https:\/\/soubory.info\/znalost\/vse-co-potrebujete-vedet-o-ochrannych-znamkach-na-logo-a-obchodni-nazev\/","title":{"rendered":"V\u0161e, co pot\u0159ebujete v\u011bd\u011bt o ochrann\u00fdch zn\u00e1mk\u00e1ch na logo a obchodn\u00ed n\u00e1zev:"},"content":{"rendered":"<div class=\"articlecontent\">\n<div class=\"newlinediv\"><\/div>\n<p> 1. Co je to ochrann\u00e1 zn\u00e1mka? <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Ochrann\u00e1 zn\u00e1mka je proces registrace n\u00e1zvu, slovn\u00edho spojen\u00ed, symbolu nebo vzoru u \u00da\u0159adu Spojen\u00fdch st\u00e1t\u016f pro patenty a ochrann\u00e9 zn\u00e1mky (USPTO). To d\u00e1v\u00e1 vlastn\u00edkovi ochrann\u00e9 zn\u00e1mky v\u00fdhradn\u00ed pr\u00e1vo pou\u017e\u00edvat ochrannou zn\u00e1mku v souvislosti se sv\u00fdm zbo\u017e\u00edm a slu\u017ebami. D\u00e1v\u00e1 mu tak\u00e9 pr\u00e1vo zabr\u00e1nit ostatn\u00edm v pou\u017e\u00edv\u00e1n\u00ed jeho ochrann\u00e9 zn\u00e1mky bez jeho svolen\u00ed. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> 2. Pro\u010d pou\u017e\u00edvat ochrannou zn\u00e1mku na logo a obchodn\u00ed n\u00e1zev? <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Ochrann\u00e1 zn\u00e1mka na logo a obchodn\u00ed n\u00e1zev v\u00e1m umo\u017en\u00ed chr\u00e1nit identitu va\u0161\u00ed zna\u010dky a upevnit va\u0161e vlastnictv\u00ed n\u00e1zvu, loga a sloganu. Umo\u017e\u0148uje v\u00e1m tak\u00e9 zabr\u00e1nit ostatn\u00edm v pou\u017e\u00edv\u00e1n\u00ed va\u0161eho loga nebo n\u00e1zvu a umo\u017e\u0148uje v\u00e1m podniknout pr\u00e1vn\u00ed kroky proti t\u011bm, kte\u0159\u00ed tak \u010din\u00ed. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> 3. Jak\u00fd je postup pro z\u00edsk\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky? <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Proces z\u00edsk\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky na logo a obchodn\u00ed n\u00e1zev zahrnuje pod\u00e1n\u00ed \u017e\u00e1dosti u USPTO a reakci na p\u0159\u00edpadn\u00e9 n\u00e1mitky, kter\u00e9 se mohou objevit b\u011bhem procesu \u017e\u00e1dosti. Cel\u00fd proces m\u016f\u017ee trvat n\u011bkolik m\u011bs\u00edc\u016f v z\u00e1vislosti na slo\u017eitosti \u017e\u00e1dosti. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> 4. Pr\u00e1vn\u00ed aspekty p\u0159i pod\u00e1v\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> P\u0159i pod\u00e1v\u00e1n\u00ed \u017e\u00e1dosti o ochrannou zn\u00e1mku je d\u016fle\u017eit\u00e9 se ujistit, \u017ee logo a n\u00e1zev, kter\u00e9 chcete chr\u00e1nit ochrannou zn\u00e1mkou, ji\u017e nepou\u017e\u00edv\u00e1 jin\u00e1 firma. Pokud pou\u017eijete n\u00e1zev nebo logo, kter\u00e9 se ji\u017e pou\u017e\u00edvaj\u00ed, m\u016f\u017eete b\u00fdt p\u0159edm\u011btem \u017ealoby pro poru\u0161en\u00ed pr\u00e1v k ochrann\u00e9 zn\u00e1mce. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> 5. N\u00e1klady na ochrannou zn\u00e1mku <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> N\u00e1klady na ochrannou zn\u00e1mku loga a n\u00e1zvu firmy se mohou li\u0161it v z\u00e1vislosti na slo\u017eitosti \u017e\u00e1dosti a slu\u017eb\u00e1ch, kter\u00e9 vyu\u017e\u00edv\u00e1te. Obecn\u011b se n\u00e1klady na registraci ochrann\u00e9 zn\u00e1mky pohybuj\u00ed od n\u011bkolika set dolar\u016f do n\u011bkolika tis\u00edc dolar\u016f. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> 6. R\u016fzn\u00e9 typy ochrann\u00fdch zn\u00e1mek <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Existuje n\u011bkolik r\u016fzn\u00fdch typ\u016f ochrann\u00fdch zn\u00e1mek, kter\u00e9 si m\u016f\u017eete zaregistrovat, v\u010detn\u011b standardn\u00edch znakov\u00fdch zna\u010dek, log a slogan\u016f. Ka\u017ed\u00fd typ ochrann\u00e9 zn\u00e1mky m\u00e1 vlastn\u00ed soubor po\u017eadavk\u016f a mus\u00ed spl\u0148ovat standardy USPTO, aby mohl b\u00fdt schv\u00e1len. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> 7. Ochrana ochrann\u00e9 zn\u00e1mky <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Jakmile je va\u0161e ochrann\u00e1 zn\u00e1mka zaregistrov\u00e1na, je d\u016fle\u017eit\u00e9 podniknout kroky k jej\u00ed ochran\u011b. To zahrnuje sledov\u00e1n\u00ed pou\u017e\u00edv\u00e1n\u00ed va\u0161\u00ed ochrann\u00e9 zn\u00e1mky a p\u0159ijet\u00ed opat\u0159en\u00ed proti jak\u00e9mukoli neopr\u00e1vn\u011bn\u00e9mu pou\u017eit\u00ed. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> 8. Jak podat p\u0159ihl\u00e1\u0161ku ochrann\u00e9 zn\u00e1mky <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> P\u0159ihl\u00e1\u0161ku ochrann\u00e9 zn\u00e1mky lze podat online nebo po\u0161tou. Je d\u016fle\u017eit\u00e9 se ujistit, \u017ee jsou v p\u0159ihl\u00e1\u0161ce uvedeny v\u0161echny pot\u0159ebn\u00e9 informace, nap\u0159\u00edklad n\u00e1zev a logo, kter\u00e9 chcete chr\u00e1nit ochrannou zn\u00e1mkou, a popis zbo\u017e\u00ed a slu\u017eeb, s nimi\u017e je ochrann\u00e1 zn\u00e1mka spojena. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> 9. Co o\u010dek\u00e1vat po pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky ochrann\u00e9 zn\u00e1mky <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Po pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky ochrann\u00e9 zn\u00e1mky USPTO p\u0159ihl\u00e1\u0161ku p\u0159ezkoum\u00e1 a odpov\u00ed na ni rozhodnut\u00edm. Pokud je \u017e\u00e1dost schv\u00e1lena, obdr\u017e\u00edte osv\u011bd\u010den\u00ed o registraci a budete moci ochrannou zn\u00e1mku pou\u017e\u00edvat v obchod\u011b.  <\/p><\/div>\n<div class=\"questions\">\n<div class=\"questionstitle\">FAQ<\/div>\n<div class=\"question\">\n<div class=\"qtitle\"> Pot\u0159ebuji ochrannou zn\u00e1mku na n\u00e1zev firmy a logo zvl\u00e1\u0161\u0165?<\/div>\n<p> Ano, obchodn\u00ed n\u00e1zev a logo mus\u00edte ozna\u010dit ochrannou zn\u00e1mkou zvl\u00e1\u0161\u0165. V\u00e1\u0161 obchodn\u00ed n\u00e1zev je va\u0161e zna\u010dka a va\u0161e logo je vizu\u00e1ln\u00ed reprezentace t\u00e9to zna\u010dky. Jejich samostatn\u00e1 ochrann\u00e1 zn\u00e1mka chr\u00e1n\u00ed ka\u017edou \u010d\u00e1st identity va\u0161\u00ed zna\u010dky.  <\/p>\n<\/div>\n<div class=\"question\">\n<div class=\"qtitle\"> Jak z\u00edskat ochrannou zn\u00e1mku na n\u00e1zev spole\u010dnosti a logo?<\/div>\n<p> Pro z\u00edsk\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky na n\u00e1zev spole\u010dnosti a logo je t\u0159eba u\u010dinit n\u011bkolik krok\u016f. Nejprve mus\u00edte vymyslet siln\u00fd a jedine\u010dn\u00fd n\u00e1zev a logo, kter\u00e9 pomohou va\u0161\u00ed spole\u010dnosti odli\u0161it se od konkurence. Jakmile se rozhodnete pro n\u00e1zev a logo, mus\u00edte je zaregistrovat u USPTO (United States Patent and Trademark Office). USPTO pot\u00e9 va\u0161i \u017e\u00e1dost p\u0159ezkoum\u00e1 a rozhodne, zda jsou v\u00e1\u0161 n\u00e1zev a logo zp\u016fsobil\u00e9 pro ochranu ochrann\u00e9 zn\u00e1mky. Pokud bude va\u0161e \u017e\u00e1dost schv\u00e1lena, bude v\u00e1m ud\u011blena registrace ochrann\u00e9 zn\u00e1mky, kter\u00e1 v\u00e1m poskytne z\u00e1konn\u00e9 pr\u00e1vo pou\u017e\u00edvat v\u00e1\u0161 n\u00e1zev a logo k odli\u0161en\u00ed v\u00fdrobk\u016f a slu\u017eeb va\u0161\u00ed spole\u010dnosti od v\u00fdrobk\u016f a slu\u017eeb jin\u00fdch firem.  <\/p>\n<\/div>\n<div class=\"question\">\n<div class=\"qtitle\"> Mohou se n\u00e1zev a logo va\u0161\u00ed firmy li\u0161it?<\/div>\n<p> Ano, v\u00e1\u0161 obchodn\u00ed n\u00e1zev a logo se mohou li\u0161it. V\u00e1\u0161 obchodn\u00ed n\u00e1zev je pr\u00e1vn\u00ed n\u00e1zev va\u0161\u00ed spole\u010dnosti, zat\u00edmco logo je grafick\u00fdm zn\u00e1zorn\u011bn\u00edm va\u0161\u00ed zna\u010dky. M\u016f\u017eete se rozhodnout, \u017ee jako logo pou\u017eijete sv\u016fj obchodn\u00ed n\u00e1zev, nebo si m\u016f\u017eete vytvo\u0159it samostatn\u00e9 logo, kter\u00e9 bude va\u0161i spole\u010dnost reprezentovat vizu\u00e1ln\u011bji.  <\/p>\n<\/div>\n<div class=\"question\">\n<div class=\"qtitle\"> Je lep\u0161\u00ed po\u0159\u00eddit si spole\u010dnost s ru\u010den\u00edm omezen\u00fdm nebo ochrannou zn\u00e1mku?<\/div>\n<p> Pokud jde o spole\u010dnost s ru\u010den\u00edm omezen\u00fdm nebo ochrannou zn\u00e1mku, neexistuje jednozna\u010dn\u00e1 odpov\u011b\u010f, proto\u017ee ka\u017ed\u00e1 firma m\u00e1 jin\u00e9 pot\u0159eby a preference. K n\u011bkter\u00fdm obecn\u00fdm \u00favah\u00e1m v\u0161ak pat\u0159\u00ed n\u00e1sleduj\u00edc\u00ed: <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Spole\u010dnost s ru\u010den\u00edm omezen\u00fdm m\u016f\u017ee sv\u00fdm vlastn\u00edk\u016fm poskytnout ochranu osobn\u00ed odpov\u011bdnosti, zat\u00edmco ochrann\u00e1 zn\u00e1mka m\u016f\u017ee pomoci ochr\u00e1nit va\u0161i zna\u010dku a du\u0161evn\u00ed vlastnictv\u00ed. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Spole\u010dnost s ru\u010den\u00edm omezen\u00fdm m\u016f\u017ee b\u00fdt lep\u0161\u00ed volbou, pokud pl\u00e1nujete roz\u0161\u00ed\u0159it sv\u00e9 podnik\u00e1n\u00ed nebo p\u0159ibrat dal\u0161\u00ed investory, proto\u017ee m\u016f\u017ee poskytnout jasnou strukturu vlastnictv\u00ed a \u0159\u00edzen\u00ed. Ochrann\u00e1 zn\u00e1mka m\u016f\u017ee b\u00fdt lep\u0161\u00ed volbou, pokud se zam\u011b\u0159ujete na budov\u00e1n\u00ed siln\u00e9 identity zna\u010dky. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Nejlep\u0161\u00ed rozhodnut\u00ed nakonec z\u00e1vis\u00ed na tom, co je pro va\u0161e konkr\u00e9tn\u00ed podnik\u00e1n\u00ed nejrozumn\u011bj\u0161\u00ed. Pora\u010fte se s pr\u00e1vn\u00edkem nebo jin\u00fdm obchodn\u00edm poradcem, aby v\u00e1m pomohl rozhodnout, kter\u00e1 mo\u017enost je pro v\u00e1s nejlep\u0161\u00ed.  <\/p>\n<\/div>\n<div class=\"question\">\n<div class=\"qtitle\"> Je lep\u0161\u00ed ochrann\u00e1 zn\u00e1mka nebo s.r.o.?<\/div>\n<p> P\u0159i rozhodov\u00e1n\u00ed, zda pou\u017e\u00edt ochrannou zn\u00e1mku, nebo n\u00e1zev spole\u010dnosti s ru\u010den\u00edm omezen\u00fdm, je t\u0159eba m\u00edt na pam\u011bti n\u011bkolik kl\u00ed\u010dov\u00fdch aspekt\u016f: <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> 1. \u00darove\u0148 ochrany, kterou pot\u0159ebujete. Ochrann\u00e1 zn\u00e1mka poskytuje komplexn\u011bj\u0161\u00ed ochranu ne\u017e spole\u010dnost s ru\u010den\u00edm omezen\u00fdm, proto\u017ee m\u016f\u017ee chr\u00e1nit n\u00e1zev va\u0161\u00ed zna\u010dky, logo a dal\u0161\u00ed identifika\u010dn\u00ed prvky p\u0159ed pou\u017eit\u00edm jin\u00fdmi subjekty na trhu. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> 2. N\u00e1klady. Z\u00edsk\u00e1n\u00ed a udr\u017eov\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky m\u016f\u017ee b\u00fdt n\u00e1kladn\u011bj\u0161\u00ed ne\u017e u spole\u010dnost\u00ed s ru\u010den\u00edm omezen\u00fdm. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> 3. \u00darove\u0148 slo\u017eitosti. Z\u0159\u00edzen\u00ed a udr\u017eov\u00e1n\u00ed ochrann\u00fdch zn\u00e1mek m\u016f\u017ee b\u00fdt slo\u017eit\u011bj\u0161\u00ed ne\u017e u spole\u010dnost\u00ed s ru\u010den\u00edm omezen\u00fdm, proto\u017ee vy\u017eaduj\u00ed pr\u016fb\u011b\u017en\u00e9 sledov\u00e1n\u00ed a vym\u00e1h\u00e1n\u00ed, aby se zajistilo, \u017ee va\u0161e pr\u00e1va nejsou poru\u0161ov\u00e1na. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> 4. Va\u0161e obchodn\u00ed c\u00edle. Pokud je va\u0161\u00edm hlavn\u00edm c\u00edlem jednodu\u0161e zabr\u00e1nit ostatn\u00edm v pou\u017e\u00edv\u00e1n\u00ed va\u0161eho obchodn\u00edho jm\u00e9na, m\u016f\u017ee b\u00fdt spole\u010dnost s ru\u010den\u00edm omezen\u00fdm dosta\u010duj\u00edc\u00ed. Pokud v\u0161ak chcete tak\u00e9 vybudovat silnou zn\u00e1most zna\u010dky a vytvo\u0159it jedine\u010dnou identitu sv\u00e9ho podniku, m\u016f\u017ee b\u00fdt lep\u0161\u00ed volbou ochrann\u00e1 zn\u00e1mka.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>1. Co je to ochrann\u00e1 zn\u00e1mka? Ochrann\u00e1 zn\u00e1mka je proces registrace n\u00e1zvu, slovn\u00edho spojen\u00ed, symbolu nebo vzoru u \u00da\u0159adu Spojen\u00fdch st\u00e1t\u016f pro patenty a ochrann\u00e9 zn\u00e1mky (USPTO). To d\u00e1v\u00e1 vlastn\u00edkovi ochrann\u00e9 zn\u00e1mky v\u00fdhradn\u00ed pr\u00e1vo pou\u017e\u00edvat ochrannou zn\u00e1mku v souvislosti se sv\u00fdm zbo\u017e\u00edm a slu\u017ebami. D\u00e1v\u00e1 mu tak\u00e9 pr\u00e1vo zabr\u00e1nit ostatn\u00edm v pou\u017e\u00edv\u00e1n\u00ed jeho ochrann\u00e9 zn\u00e1mky &#8230; <a title=\"V\u0161e, co pot\u0159ebujete v\u011bd\u011bt o ochrann\u00fdch zn\u00e1mk\u00e1ch na logo a obchodn\u00ed n\u00e1zev:\" class=\"read-more\" href=\"https:\/\/soubory.info\/znalost\/vse-co-potrebujete-vedet-o-ochrannych-znamkach-na-logo-a-obchodni-nazev\/\" aria-label=\"\u010c\u00edst v\u00edce o V\u0161e, co pot\u0159ebujete v\u011bd\u011bt o ochrann\u00fdch zn\u00e1mk\u00e1ch na logo a obchodn\u00ed n\u00e1zev:\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":2035,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8744","post","type-post","status-publish","format-standard","hentry","category-reklama-a-marketing"],"_links":{"self":[{"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/posts\/8744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/users\/2035"}],"replies":[{"embeddable":true,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/comments?post=8744"}],"version-history":[{"count":0,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/posts\/8744\/revisions"}],"wp:attachment":[{"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/media?parent=8744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/categories?post=8744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/tags?post=8744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}