{"id":23413,"date":"2023-04-06T00:00:00","date_gmt":"2023-04-06T00:00:00","guid":{"rendered":"http:\/\/soubory.info\/znalost\/komplexni-pruvodce-tvorbou-efektivnich-planu-fundraisingu-a-marketingu\/"},"modified":"2023-04-06T00:00:00","modified_gmt":"2023-04-06T00:00:00","slug":"komplexni-pruvodce-tvorbou-efektivnich-planu-fundraisingu-a-marketingu","status":"publish","type":"post","link":"https:\/\/soubory.info\/znalost\/komplexni-pruvodce-tvorbou-efektivnich-planu-fundraisingu-a-marketingu\/","title":{"rendered":"Komplexn\u00ed pr\u016fvodce tvorbou efektivn\u00edch pl\u00e1n\u016f fundraisingu a marketingu"},"content":{"rendered":"
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Pochopen\u00ed procesu fundraisingu a marketingu<\/div>\n

Ka\u017ed\u00fd \u00fasp\u011b\u0161n\u00fd fundraisingov\u00fd a marketingov\u00fd pl\u00e1n za\u010d\u00edn\u00e1 \u00fapln\u00fdm pochopen\u00edm procesu fundraisingu a marketingu. Znalost c\u00edl\u016f a z\u00e1m\u011br\u016f organizace, vypracov\u00e1n\u00ed \u010dasov\u00e9ho pl\u00e1nu, pr\u016fzkum konkurence a v\u00fdb\u011br spr\u00e1vn\u00fdch kan\u00e1l\u016f jsou z\u00e1kladn\u00edmi kroky p\u0159i vytv\u00e1\u0159en\u00ed \u00fa\u010dinn\u00e9ho pl\u00e1nu. <\/p>\n

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Vytvo\u0159en\u00ed rozpo\u010dtu<\/div>\n

Vytvo\u0159en\u00ed realistick\u00e9ho rozpo\u010dtu je kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho fundraisingov\u00e9ho a marketingov\u00e9ho pl\u00e1nu. Znalost dostupn\u00fdch zdroj\u016f, n\u00e1klad\u016f na materi\u00e1l a slu\u017eby a potenci\u00e1ln\u00edch zdroj\u016f p\u0159\u00edjm\u016f pom\u00e1h\u00e1 ur\u010dit nejlep\u0161\u00ed alokaci zdroj\u016f. <\/p>\n

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Vytvo\u0159en\u00ed sd\u011blen\u00ed<\/div>\n

Vytvo\u0159en\u00ed sd\u011blen\u00ed, kter\u00e9 bude rezonovat s potenci\u00e1ln\u00edmi d\u00e1rci, je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho fundraisingov\u00e9ho a marketingov\u00e9ho pl\u00e1nu. Vytvo\u0159en\u00ed sd\u011blen\u00ed, kter\u00e9 vyjad\u0159uje posl\u00e1n\u00ed organizace a vystihuje jej\u00ed podstatu, je kl\u00ed\u010dem k z\u00edsk\u00e1n\u00ed podpory. <\/p>\n

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V\u00fdb\u011br spr\u00e1vn\u00fdch kan\u00e1l\u016f<\/div>\n

V\u00fdb\u011br spr\u00e1vn\u00fdch kan\u00e1l\u016f je pro \u00fasp\u011b\u0161n\u00e9 fundraisingov\u00e9 a marketingov\u00e9 pl\u00e1ny z\u00e1sadn\u00ed. Znalost c\u00edlov\u00e9 skupiny a nej\u00fa\u010dinn\u011bj\u0161\u00edch kan\u00e1l\u016f k jej\u00edmu osloven\u00ed je d\u016fle\u017eit\u00fdm krokem k dosa\u017een\u00ed po\u017eadovan\u00fdch c\u00edl\u016f. <\/p>\n

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Vyu\u017eit\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed<\/div>\n

Soci\u00e1ln\u00ed m\u00e9dia se stala d\u016fle\u017eit\u00fdm n\u00e1strojem fundraisingu a marketingov\u00fdch pl\u00e1n\u016f. Pochopen\u00ed toho, jak soci\u00e1ln\u00ed m\u00e9dia efektivn\u011b vyu\u017e\u00edvat, v\u00fdb\u011br spr\u00e1vn\u00fdch platforem a tvorba poutav\u00e9ho obsahu jsou z\u00e1kladn\u00edmi sou\u010d\u00e1stmi ka\u017ed\u00e9 strategie soci\u00e1ln\u00edch m\u00e9di\u00ed. <\/p>\n

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Tvorba poutav\u00fdch webov\u00fdch str\u00e1nek<\/div>\n

Webov\u00e9 str\u00e1nky jsou d\u016fle\u017eitou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho fundraisingov\u00e9ho a marketingov\u00e9ho pl\u00e1nu. Vytvo\u0159en\u00ed poutav\u00fdch webov\u00fdch str\u00e1nek, kter\u00e9 jsou snadno ovladateln\u00e9 a vyjad\u0159uj\u00ed poselstv\u00ed organizace, je z\u00e1sadn\u00ed pro z\u00edsk\u00e1n\u00ed podpory a z\u00edsk\u00e1n\u00ed dar\u016f. <\/p>\n

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Vytv\u00e1\u0159en\u00ed smyslupln\u00fdch akc\u00ed<\/div>\n

Vytv\u00e1\u0159en\u00ed smyslupln\u00fdch akc\u00ed je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho fundraisingov\u00e9ho a marketingov\u00e9ho pl\u00e1nu. Vytvo\u0159en\u00ed akce, kter\u00e1 je poutav\u00e1, zapamatovateln\u00e1 a vystihuje posl\u00e1n\u00ed organizace, je kl\u00ed\u010dem k \u00fasp\u011bchu. <\/p>\n

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Zaveden\u00ed p\u0159\u00edstupu zalo\u017een\u00e9ho na datech<\/div>\n

P\u0159\u00edstup zalo\u017een\u00fd na datech je nezbytnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho \u00fasp\u011b\u0161n\u00e9ho fundraisingov\u00e9ho a marketingov\u00e9ho pl\u00e1nu. Pochopen\u00ed dat a jejich vyu\u017eit\u00ed pro zac\u00edlen\u00ed na potenci\u00e1ln\u00ed d\u00e1rce je z\u00e1sadn\u00ed pro dosa\u017een\u00ed po\u017eadovan\u00fdch c\u00edl\u016f. <\/p>\n

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Vyhodnocov\u00e1n\u00ed v\u00fdsledk\u016f<\/div>\n

Vyhodnocov\u00e1n\u00ed v\u00fdsledk\u016f ka\u017ed\u00e9ho fundraisingov\u00e9ho a marketingov\u00e9ho pl\u00e1nu je nezbytn\u00e9. Pochopen\u00ed toho, co fungovalo, co nefungovalo, a proveden\u00ed p\u0159\u00edslu\u0161n\u00fdch \u00faprav je kl\u00ed\u010dem k optimalizaci v\u00fdsledk\u016f. <\/p><\/div>\n

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FAQ<\/div>\n
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Jak\u00e9 je pravidlo 80\/20 ve fundraisingu?<\/div>\n

Pravidlo 80\/20 ve fundraisingu je my\u0161lenka, \u017ee 80 % va\u0161ich dar\u016f bude poch\u00e1zet od 20 % d\u00e1rc\u016f. Toto pravidlo je u\u017eite\u010dn\u00fd zp\u016fsob, jak p\u0159em\u00fd\u0161let o sv\u00e9 d\u00e1rcovsk\u00e9 z\u00e1kladn\u011b a o tom, jak nejl\u00e9pe kultivovat vztahy se sv\u00fdmi hlavn\u00edmi d\u00e1rci. Chcete-li toto pravidlo co nejl\u00e9pe vyu\u017e\u00edt, m\u011bli byste sv\u00e9 fundraisingov\u00e9 \u00fasil\u00ed zam\u011b\u0159it na 20 % d\u00e1rc\u016f, kte\u0159\u00ed tvo\u0159\u00ed v\u011bt\u0161inu va\u0161ich dar\u016f. Toho lze dos\u00e1hnout segmentac\u00ed seznamu d\u00e1rc\u016f a zas\u00edl\u00e1n\u00edm c\u00edlen\u00fdch sd\u011blen\u00ed va\u0161im hlavn\u00edm d\u00e1rc\u016fm. M\u011bli byste tak\u00e9 zv\u00e1\u017eit vytvo\u0159en\u00ed d\u00e1rcovsk\u00e9 spole\u010dnosti nebo d\u00e1rcovsk\u00e9ho kruhu pro va\u0161e nej\u0161t\u011bd\u0159ej\u0161\u00ed d\u00e1rce. Zam\u011b\u0159en\u00edm se na sv\u00e9 hlavn\u00ed d\u00e1rce m\u016f\u017eete zajistit, aby va\u0161e \u00fasil\u00ed o z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f bylo co nejefektivn\u011bj\u0161\u00ed. <\/p>\n<\/div>\n

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Co by m\u011bl obsahovat pl\u00e1n fundraisingu?<\/div>\n

Existuje n\u011bkolik kl\u00ed\u010dov\u00fdch v\u011bc\u00ed, kter\u00e9 by m\u011bl fundraisingov\u00fd pl\u00e1n obsahovat: <\/p>\n

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1. Jasn\u00fd a dosa\u017eiteln\u00fd c\u00edl fundraisingu. Ten v\u00e1m pom\u016f\u017ee ur\u010dit, kolik pen\u011bz je t\u0159eba z\u00edskat, a stanovit c\u00edl, na jeho\u017e dosa\u017een\u00ed budete pracovat. <\/p>\n

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2. \u010casov\u00fd pl\u00e1n fundraisingov\u00e9 kampan\u011b. To zajist\u00ed, abyste se dr\u017eeli spr\u00e1vn\u00e9ho sm\u011bru a stihli term\u00edn. <\/p>\n

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3. Seznam potenci\u00e1ln\u00edch d\u00e1rc\u016f. Ten v\u00e1m pom\u016f\u017ee ur\u010dit, kdo je va\u0161e c\u00edlov\u00e1 skupina a jak ji nejl\u00e9pe oslovit. <\/p>\n

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4. Rozpo\u010det kampan\u011b. Ten zajist\u00ed, \u017ee nep\u0159e\u017eenete v\u00fddaje a z\u016fstanete v r\u00e1mci sv\u00fdch mo\u017enost\u00ed. <\/p>\n

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5. Pl\u00e1n, jak budete kampa\u0148 propagovat. To v\u00e1m pom\u016f\u017ee roz\u0161\u00ed\u0159it informace a vzbudit z\u00e1jem o va\u0161i v\u011bc. <\/p>\n<\/div>\n

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Jak\u00fdch je 7 \u010d\u00e1st\u00ed marketingov\u00e9ho pl\u00e1nu?<\/div>\n

1. Spole\u010dnost nebo zna\u010dka <\/p>\n

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2. Z\u00e1kazn\u00edk nebo c\u00edlov\u00e1 skupina <\/p>\n

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3. Konkurenti <\/p>\n

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4. C\u00edle <\/p>\n

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5. Strategie <\/p>\n

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6. Strategie <\/p>\n

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7. Strategie <\/p>\n

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8. Strategie. Taktika <\/p>\n

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7. Rozpo\u010det <\/p>\n<\/div>\n

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Jak\u00e9 jsou 4 typy marketingov\u00fdch strategi\u00ed?<\/div>\n

1. Pronik\u00e1n\u00ed na trh: Tato strategie se pou\u017e\u00edv\u00e1, kdy\u017e chce spole\u010dnost zv\u00fd\u0161it sv\u016fj pod\u00edl na trhu s ur\u010dit\u00fdm v\u00fdrobkem nebo slu\u017ebou. Zahrnuje uveden\u00ed v\u00fdrobku nebo slu\u017eby na nov\u00e9 trhy nebo zv\u00fd\u0161en\u00ed jejich p\u0159\u00edtomnosti na st\u00e1vaj\u00edc\u00edch trz\u00edch. <\/p>\n

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2. Rozvoj trhu: Tato strategie se pou\u017e\u00edv\u00e1, kdy\u017e se spole\u010dnost chce zam\u011b\u0159it na nov\u00e9 trhy pro sv\u00e9 v\u00fdrobky nebo slu\u017eby. Zahrnuje rozvoj nov\u00fdch marketingov\u00fdch a distribu\u010dn\u00edch kan\u00e1l\u016f a nov\u00fdch marketingov\u00fdch iniciativ. <\/p>\n

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3. V\u00fdvoj produktu: Tato strategie se pou\u017e\u00edv\u00e1, kdy\u017e chce spole\u010dnost zav\u00e9st nov\u00e9 v\u00fdrobky nebo slu\u017eby na sv\u00fdch st\u00e1vaj\u00edc\u00edch trz\u00edch. Zahrnuje v\u00fdvoj nov\u00fdch nebo zdokonalen\u00fdch v\u00fdrobk\u016f nebo slu\u017eeb, kter\u00e9 odpov\u00eddaj\u00ed pot\u0159eb\u00e1m c\u00edlov\u00e9ho trhu. <\/p>\n

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4. Diverzifikace: Tato strategie se pou\u017e\u00edv\u00e1, kdy\u017e chce spole\u010dnost vstoupit na nov\u00e9 trhy s nov\u00fdmi v\u00fdrobky nebo slu\u017ebami. Zahrnuje v\u00fdvoj nov\u00fdch podnik\u016f nebo v\u00fdrobk\u016f, kter\u00e9 nesouvisej\u00ed se st\u00e1vaj\u00edc\u00edmi podniky nebo v\u00fdrobky spole\u010dnosti. <\/p>\n<\/div>\n

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Jak\u00e9 jsou hlavn\u00ed 4 kategorie z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f?<\/div>\n

Hlavn\u00edmi \u010dty\u0159mi kategoriemi fundraisingu jsou jednotlivci, korporace, nadace a vl\u00e1dn\u00ed agentury. Ka\u017ed\u00e1 kategorie m\u00e1 sv\u016fj vlastn\u00ed jedine\u010dn\u00fd soubor v\u00fdzev a p\u0159\u00edle\u017eitost\u00ed.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pochopen\u00ed procesu fundraisingu a marketingu Ka\u017ed\u00fd \u00fasp\u011b\u0161n\u00fd fundraisingov\u00fd a marketingov\u00fd pl\u00e1n za\u010d\u00edn\u00e1 \u00fapln\u00fdm pochopen\u00edm procesu fundraisingu a marketingu. Znalost c\u00edl\u016f a z\u00e1m\u011br\u016f organizace, vypracov\u00e1n\u00ed \u010dasov\u00e9ho pl\u00e1nu, pr\u016fzkum konkurence a v\u00fdb\u011br spr\u00e1vn\u00fdch kan\u00e1l\u016f jsou z\u00e1kladn\u00edmi kroky p\u0159i vytv\u00e1\u0159en\u00ed \u00fa\u010dinn\u00e9ho pl\u00e1nu. Vytvo\u0159en\u00ed rozpo\u010dtu Vytvo\u0159en\u00ed realistick\u00e9ho rozpo\u010dtu je kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho fundraisingov\u00e9ho a marketingov\u00e9ho pl\u00e1nu. Znalost dostupn\u00fdch zdroj\u016f, … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3891,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-23413","post","type-post","status-publish","format-standard","hentry","category-reklama-a-marketing"],"_links":{"self":[{"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/posts\/23413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/users\/3891"}],"replies":[{"embeddable":true,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/comments?post=23413"}],"version-history":[{"count":0,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/posts\/23413\/revisions"}],"wp:attachment":[{"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/media?parent=23413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/categories?post=23413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/tags?post=23413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}