{"id":21098,"date":"2023-04-06T00:00:00","date_gmt":"2023-04-06T00:00:00","guid":{"rendered":"http:\/\/soubory.info\/znalost\/podrobny-pruvodce-prevodem-stranky-na-facebooku-z-osobni-na-firemni-stranku\/"},"modified":"2023-04-06T00:00:00","modified_gmt":"2023-04-06T00:00:00","slug":"podrobny-pruvodce-prevodem-stranky-na-facebooku-z-osobni-na-firemni-stranku","status":"publish","type":"post","link":"https:\/\/soubory.info\/znalost\/podrobny-pruvodce-prevodem-stranky-na-facebooku-z-osobni-na-firemni-stranku\/","title":{"rendered":"Podrobn\u00fd pr\u016fvodce p\u0159evodem str\u00e1nky na Facebooku z osobn\u00ed na firemn\u00ed str\u00e1nku"},"content":{"rendered":"
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Podrobn\u00fd pr\u016fvodce p\u0159evodem va\u0161\u00ed str\u00e1nky na Facebooku z osobn\u00ed na firemn\u00ed: <\/p>\n

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1. Pochopen\u00ed v\u00fdhod zm\u011bny na firemn\u00ed str\u00e1nku: <\/p>\n

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Facebook je mocn\u00fd n\u00e1stroj pro firmy v\u0161ech velikost\u00ed. D\u00edky firemn\u00ed str\u00e1nce m\u016f\u017eete vytvo\u0159it profesion\u00e1ln\u00ed online prezentaci a nav\u00e1zat kontakty s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky. P\u0159em\u011bnou osobn\u00edho profilu na firemn\u00ed str\u00e1nku m\u016f\u017eete vyu\u017e\u00edvat v\u0161echny funkce, kter\u00e9 Facebook nab\u00edz\u00ed. Pat\u0159\u00ed mezi n\u011b n\u00e1stroje, jako jsou reklamy na Facebooku, p\u0159ehledy str\u00e1nky a mo\u017enost profesion\u00e1ln\u011b komunikovat se z\u00e1kazn\u00edky. <\/p>\n

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2. Jak p\u0159ev\u00e9st osobn\u00ed profil na firemn\u00ed str\u00e1nku: <\/p>\n

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Proces p\u0159evodu osobn\u00edho profilu na firemn\u00ed str\u00e1nku je pom\u011brn\u011b jednoduch\u00fd. Nejprve se mus\u00edte p\u0159ihl\u00e1sit do sv\u00e9ho osobn\u00edho profilu na Facebooku a p\u0159ej\u00edt do sekce „Vytvo\u0159it str\u00e1nku“. Tam si m\u016f\u017eete vybrat typ str\u00e1nky, kterou chcete vytvo\u0159it (nap\u0159\u00edklad obchodn\u00ed str\u00e1nku). Po v\u00fdb\u011bru typu str\u00e1nky budete vyzv\u00e1ni k zad\u00e1n\u00ed n\u011bkter\u00fdch informac\u00ed o va\u0161\u00ed firm\u011b, nap\u0159\u00edklad n\u00e1zvu firmy, adresy a kontaktn\u00edch \u00fadaj\u016f. Po dokon\u010den\u00ed procesu nastaven\u00ed bude va\u0161e firemn\u00ed str\u00e1nka p\u0159ipravena ke spu\u0161t\u011bn\u00ed. <\/p>\n

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3. Navigace v procesu nastaven\u00ed str\u00e1nky na Facebooku: <\/p>\n

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P\u0159i nastavov\u00e1n\u00ed firemn\u00ed str\u00e1nky budete vyzv\u00e1ni k zad\u00e1n\u00ed n\u011bkter\u00fdch dal\u0161\u00edch informac\u00ed o sv\u00e9 firm\u011b. Jedn\u00e1 se nap\u0159\u00edklad o profilov\u00fd obr\u00e1zek, tituln\u00ed fotografii, popis va\u0161\u00ed firmy a adresu URL va\u0161\u00ed webov\u00e9 str\u00e1nky. Pro svou str\u00e1nku si tak\u00e9 budete muset zvolit u\u017eivatelsk\u00e9 jm\u00e9no, kter\u00e9 by m\u011blo b\u00fdt snadno zapamatovateln\u00e9 a m\u011blo by odpov\u00eddat n\u00e1zvu va\u0161\u00ed firmy. Nakonec budete muset na str\u00e1nku p\u0159idat tla\u010d\u00edtko „To se mi l\u00edb\u00ed“, aby lid\u00e9 mohli va\u0161i str\u00e1nku snadno sledovat. <\/p>\n

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4. Nastaven\u00ed firemn\u00ed str\u00e1nky se spr\u00e1vn\u00fdmi informacemi: <\/p>\n

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Po dokon\u010den\u00ed procesu nastaven\u00ed je d\u016fle\u017eit\u00e9 se ujistit, \u017ee je va\u0161e str\u00e1nka spr\u00e1vn\u011b nastavena. To zahrnuje vypln\u011bn\u00ed v\u0161ech pot\u0159ebn\u00fdch informac\u00ed, nap\u0159\u00edklad sekce „O str\u00e1nce“. M\u011bli byste tak\u00e9 uv\u00e9st odkaz na sv\u00e9 webov\u00e9 str\u00e1nky a kontaktn\u00ed informace, jako je e-mailov\u00e1 adresa a telefonn\u00ed \u010d\u00edslo. Nakonec byste m\u011bli na str\u00e1nku p\u0159idat n\u011bkolik p\u0159\u00edsp\u011bvk\u016f, abyste mohli za\u010d\u00edt komunikovat se sv\u00fdm publikem. <\/p>\n

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5. Optimalizace va\u0161\u00ed firemn\u00ed str\u00e1nky pro maxim\u00e1ln\u00ed zviditeln\u011bn\u00ed: <\/p>\n

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Nyn\u00ed, kdy\u017e je va\u0161e firemn\u00ed str\u00e1nka zprovozn\u011bna, je \u010das za\u010d\u00edt ji optimalizovat pro maxim\u00e1ln\u00ed expozici. Jedn\u00edm ze zp\u016fsob\u016f, jak toho dos\u00e1hnout, je p\u0159idat na str\u00e1nku kl\u00ed\u010dov\u00e1 slova, kter\u00e1 popisuj\u00ed va\u0161i firmu. To lidem usnadn\u00ed nalezen\u00ed va\u0161\u00ed str\u00e1nky p\u0159i vyhled\u00e1v\u00e1n\u00ed souvisej\u00edc\u00edch v\u00fdraz\u016f. Na str\u00e1nce byste tak\u00e9 m\u011bli pravideln\u011b zve\u0159ej\u0148ovat p\u0159\u00edsp\u011bvky a komunikovat se sv\u00fdmi sleduj\u00edc\u00edmi t\u00edm, \u017ee budete odpov\u00eddat na koment\u00e1\u0159e a dotazy. To pom\u016f\u017ee vybudovat pevn\u00fd vztah s va\u0161\u00edm publikem a zv\u00fd\u0161\u00ed viditelnost va\u0161\u00ed str\u00e1nky. <\/p>\n

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6. Vyu\u017eit\u00ed reklam na Facebooku pro maxim\u00e1ln\u00ed zviditeln\u011bn\u00ed: <\/p>\n

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Dal\u0161\u00edm zp\u016fsobem, jak zv\u00fd\u0161it viditelnost sv\u00e9 firemn\u00ed str\u00e1nky, je vyu\u017e\u00edt v\u00fdkonn\u00e9 n\u00e1stroje, kter\u00e9 nab\u00edz\u00ed Facebook Ads. Pomoc\u00ed reklam na Facebooku m\u016f\u017eete c\u00edlit na konkr\u00e9tn\u00ed publikum a dostat svou str\u00e1nku p\u0159ed lidi, kte\u0159\u00ed se s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed zaj\u00edmaj\u00ed o to, co nab\u00edz\u00edte. M\u016f\u017eete tak\u00e9 nastavit rozpo\u010det pro sv\u00e9 reklamy a sledovat jejich v\u00fdsledky, abyste zjistili, kter\u00e9 z nich maj\u00ed nejlep\u0161\u00ed v\u00fdsledky. <\/p>\n

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7. Roz\u0161i\u0159ov\u00e1n\u00ed publika pomoc\u00ed poutav\u00e9ho obsahu: <\/p>\n

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Jakmile m\u00e1te pevn\u00fd z\u00e1klad pro svou firemn\u00ed str\u00e1nku, je \u010das za\u010d\u00edt vytv\u00e1\u0159et poutav\u00fd obsah. Ten m\u016f\u017ee zahrnovat nap\u0159\u00edklad p\u0159\u00edsp\u011bvky na blogu, videa a obr\u00e1zky, kter\u00e9 pomohou p\u0159il\u00e1kat lidi na va\u0161i str\u00e1nku. M\u011bli byste tak\u00e9 pou\u017e\u00edvat analytick\u00e9 n\u00e1stroje soci\u00e1ln\u00edch m\u00e9di\u00ed, abyste mohli sledovat v\u00fdkonnost sv\u00e9ho obsahu a zjistit, kter\u00e9 p\u0159\u00edsp\u011bvky maj\u00ed u va\u0161eho publika ohlas. <\/p>\n

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8. Propojen\u00ed va\u0161\u00ed firemn\u00ed str\u00e1nky s ostatn\u00edmi platformami soci\u00e1ln\u00edch m\u00e9di\u00ed: <\/p>\n

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V neposledn\u00ed \u0159ad\u011b m\u016f\u017eete vyu\u017e\u00edt s\u00edlu soci\u00e1ln\u00edch m\u00e9di\u00ed t\u00edm, \u017ee svou firemn\u00ed str\u00e1nku propoj\u00edte s dal\u0161\u00edmi platformami. Pat\u0159\u00ed sem nap\u0159\u00edklad Instagram, Twitter a LinkedIn. Propojen\u00edm sv\u00e9 str\u00e1nky s t\u011bmito platformami m\u016f\u017eete zv\u00fd\u0161it sv\u016fj dosah a p\u0159isp\u011bt k dal\u0161\u00edmu r\u016fstu sv\u00e9ho publika. <\/p>\n

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Dodr\u017eov\u00e1n\u00edm t\u011bchto krok\u016f budete moci snadno zm\u011bnit sv\u016fj osobn\u00ed profil na Facebooku na firemn\u00ed str\u00e1nku a za\u010d\u00edt vyu\u017e\u00edvat v\u0161echny funkce, kter\u00e9 Facebook nab\u00edz\u00ed. D\u00edky firemn\u00ed str\u00e1nce si budete moci vytvo\u0159it profesion\u00e1ln\u00ed online prezentaci a nav\u00e1zat kontakty s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky. <\/p><\/div>\n

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FAQ<\/div>\n
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Jak zm\u011bn\u00edm svou str\u00e1nku na Facebooku z ve\u0159ejn\u00e9 osoby na firemn\u00ed?<\/div>\n

Abyste mohli zm\u011bnit svou str\u00e1nku na Facebooku z ve\u0159ejn\u00e9 osoby na firemn\u00ed, mus\u00edte prov\u00e9st n\u011bkolik krok\u016f. Nejprve se mus\u00edte p\u0159ihl\u00e1sit ke sv\u00e9mu \u00fa\u010dtu na Facebooku a p\u0159ej\u00edt na svou str\u00e1nku. Jakmile jste na sv\u00e9 str\u00e1nce, vyhledejte v prav\u00e9m horn\u00edm rohu kartu „Nastaven\u00ed“. Klepn\u011bte na tuto kartu a z rozev\u00edrac\u00ed nab\u00eddky vyberte mo\u017enost „Upravit str\u00e1nku“. <\/p>\n

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Na obrazovce „Upravit str\u00e1nku“ uvid\u00edte na lev\u00e9 stran\u011b seznam mo\u017enost\u00ed. Najd\u011bte mo\u017enost s n\u00e1pisem „Typ str\u00e1nky“ a klikn\u011bte na ni. Zde budete moci z rozev\u00edrac\u00ed nab\u00eddky vybrat mo\u017enost „Business“. Jakmile provedete v\u00fdb\u011br, klikn\u011bte na tla\u010d\u00edtko „Ulo\u017eit zm\u011bny“ v doln\u00ed \u010d\u00e1sti obrazovky.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Podrobn\u00fd pr\u016fvodce p\u0159evodem va\u0161\u00ed str\u00e1nky na Facebooku z osobn\u00ed na firemn\u00ed: 1. Pochopen\u00ed v\u00fdhod zm\u011bny na firemn\u00ed str\u00e1nku: Facebook je mocn\u00fd n\u00e1stroj pro firmy v\u0161ech velikost\u00ed. D\u00edky firemn\u00ed str\u00e1nce m\u016f\u017eete vytvo\u0159it profesion\u00e1ln\u00ed online prezentaci a nav\u00e1zat kontakty s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky. P\u0159em\u011bnou osobn\u00edho profilu na firemn\u00ed str\u00e1nku m\u016f\u017eete vyu\u017e\u00edvat v\u0161echny funkce, kter\u00e9 Facebook nab\u00edz\u00ed. Pat\u0159\u00ed mezi … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":4890,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-21098","post","type-post","status-publish","format-standard","hentry","category-provozovani-podniku"],"_links":{"self":[{"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/posts\/21098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/users\/4890"}],"replies":[{"embeddable":true,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/comments?post=21098"}],"version-history":[{"count":0,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/posts\/21098\/revisions"}],"wp:attachment":[{"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/media?parent=21098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/categories?post=21098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/tags?post=21098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}