{"id":20413,"date":"2023-04-06T00:00:00","date_gmt":"2023-04-06T00:00:00","guid":{"rendered":"http:\/\/soubory.info\/znalost\/vyhody-a-nevyhody-hromadne-posty-a-dorucovani-do-schranky\/"},"modified":"2023-04-06T00:00:00","modified_gmt":"2023-04-06T00:00:00","slug":"vyhody-a-nevyhody-hromadne-posty-a-dorucovani-do-schranky","status":"publish","type":"post","link":"https:\/\/soubory.info\/znalost\/vyhody-a-nevyhody-hromadne-posty-a-dorucovani-do-schranky\/","title":{"rendered":"V\u00fdhody a nev\u00fdhody hromadn\u00e9 po\u0161ty a doru\u010dov\u00e1n\u00ed do schr\u00e1nky"},"content":{"rendered":"
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\u00davod do hromadn\u00e9 po\u0161ty a doru\u010dov\u00e1n\u00ed do schr\u00e1nky<\/div>\n

Doru\u010dov\u00e1n\u00ed po\u0161ty m\u00e1 v pr\u016fb\u011bhu let dlouhou tradici. S rozvojem technologi\u00ed se staly popul\u00e1rn\u00ed dv\u011b formy doru\u010dov\u00e1n\u00ed – hromadn\u00e1 po\u0161ta a doru\u010dov\u00e1n\u00ed do schr\u00e1nky. Hromadn\u00e1 po\u0161ta se tradi\u010dn\u011b pou\u017e\u00edv\u00e1 pro zas\u00edl\u00e1n\u00ed v\u00edce e-mail\u016f velk\u00e9mu po\u010dtu u\u017eivatel\u016f najednou. Naproti tomu Doru\u010den\u00e1 po\u0161ta se pou\u017e\u00edv\u00e1 hlavn\u011b pro zas\u00edl\u00e1n\u00ed jednotliv\u00fdch e-mail\u016f konkr\u00e9tn\u00ed osob\u011b nebo mal\u00e9 skupin\u011b osob. Ob\u011b tyto metody maj\u00ed sv\u00e9 vlastn\u00ed v\u00fdhody a nev\u00fdhody. <\/p>\n

V\u00fdhody hromadn\u00e9 po\u0161ty<\/div>\n

Hlavn\u00ed v\u00fdhodou hromadn\u00e9 po\u0161ty je jej\u00ed cenov\u00e1 v\u00fdhodnost. Odes\u00edl\u00e1n\u00ed v\u00edce e-mail\u016f prost\u0159ednictv\u00edm slu\u017eby Hromadn\u00e1 po\u0161ta je mnohem cenov\u011b dostupn\u011bj\u0161\u00ed ne\u017e odes\u00edl\u00e1n\u00ed jednotliv\u00fdch e-mail\u016f pomoc\u00ed slu\u017eby Doru\u010den\u00e1 po\u0161ta. D\u00edky tomu je Hromadn\u00e1 po\u0161ta skv\u011blou volbou pro podniky, kter\u00e9 pot\u0159ebuj\u00ed rozes\u00edlat velk\u00e9 objemy e-mail\u016f n\u00e1kladov\u011b efektivn\u00edm zp\u016fsobem. Hromadn\u00e1 po\u0161ta tak\u00e9 nab\u00edz\u00ed lep\u0161\u00ed mo\u017enosti c\u00edlen\u00ed, co\u017e podnik\u016fm umo\u017e\u0148uje rozes\u00edlat e-maily konkr\u00e9tn\u011bj\u0161\u00edmu publiku. <\/p>\n

Nev\u00fdhody hromadn\u00e9 po\u0161ty<\/div>\n

I p\u0159es n\u00e1kladovou efektivitu hromadn\u00e9 po\u0161ty jsou s n\u00ed spojeny n\u011bkter\u00e9 nev\u00fdhody. Hlavn\u00ed nev\u00fdhodou je, \u017ee Hromadnou po\u0161tu mohou \u010dasto zachytit spamov\u00e9 filtry, v d\u016fsledku \u010deho\u017e se e-maily nedostanou k zam\u00fd\u0161len\u00fdm p\u0159\u00edjemc\u016fm. Hromadn\u00e1 po\u0161ta tak\u00e9 neumo\u017e\u0148uje personalizaci, proto\u017ee ka\u017ed\u00fd odeslan\u00fd e-mail je pro v\u0161echny stejn\u00fd. <\/p>\n

V\u00fdhody doru\u010den\u00e9 po\u0161ty<\/div>\n

Doru\u010den\u00e1 po\u0161ta m\u00e1 oproti hromadn\u00e9 po\u0161t\u011b n\u011bkolik v\u00fdhod. Za prv\u00e9, slu\u017eba Inbox Delivery nab\u00edz\u00ed lep\u0161\u00ed doru\u010ditelnost, proto\u017ee e-maily jsou rozes\u00edl\u00e1ny ka\u017ed\u00e9mu jednotliv\u00e9mu p\u0159\u00edjemci. To umo\u017e\u0148uje lep\u0161\u00ed sledov\u00e1n\u00ed a vy\u0161\u0161\u00ed \u00fasp\u011b\u0161nost. Za druh\u00e9, slu\u017eba Inbox Delivery umo\u017e\u0148uje v\u011bt\u0161\u00ed personalizaci, proto\u017ee ka\u017ed\u00fd e-mail m\u016f\u017ee b\u00fdt p\u0159izp\u016fsoben p\u0159\u00edjemci. To je u\u017eite\u010dn\u00e9 zejm\u00e9na pro firmy, kter\u00e9 cht\u011bj\u00ed nav\u00e1zat kontakt se z\u00e1kazn\u00edky na osobn\u00ed \u00farovni. <\/p>\n

Nev\u00fdhody doru\u010den\u00e9 po\u0161ty<\/div>\n

Hlavn\u00ed nev\u00fdhodou doru\u010den\u00e9 po\u0161ty je jej\u00ed cena. Odes\u00edl\u00e1n\u00ed jednotliv\u00fdch e-mail\u016f je mnohem dra\u017e\u0161\u00ed ne\u017e odes\u00edl\u00e1n\u00ed v\u00edce e-mail\u016f prost\u0159ednictv\u00edm slu\u017eby Hromadn\u00e1 po\u0161ta. Slu\u017eba Inbox Delivery tak\u00e9 vy\u017eaduje v\u00edce \u010dasu, proto\u017ee ka\u017ed\u00fd e-mail mus\u00ed b\u00fdt pro p\u0159\u00edjemce personalizov\u00e1n. <\/p>\n

Srovn\u00e1n\u00ed n\u00e1klad\u016f na hromadnou po\u0161tu a doru\u010denou po\u0161tu<\/div>\n

Pokud jde o n\u00e1klady, je hromadn\u00e1 po\u0161ta mnohem levn\u011bj\u0161\u00ed ne\u017e doru\u010den\u00e1 po\u0161ta. Hromadn\u00e1 po\u0161ta umo\u017e\u0148uje podnik\u016fm rozes\u00edlat v\u00edce e-mail\u016f najednou, co\u017e z n\u00ed \u010din\u00ed n\u00e1kladov\u011b efektivn\u00ed mo\u017enost pro rozs\u00e1hl\u00e9 kampan\u011b. Naproti tomu slu\u017eba Inbox Delivery je dra\u017e\u0161\u00ed, proto\u017ee ka\u017ed\u00fd e-mail mus\u00ed b\u00fdt odesl\u00e1n jednotliv\u011b. <\/p>\n

Rychlost doru\u010den\u00ed hromadn\u00e9 po\u0161ty a doru\u010den\u00ed do schr\u00e1nky<\/div>\n

Rychlost doru\u010den\u00ed hromadn\u00e9 po\u0161ty a doru\u010den\u00ed do schr\u00e1nky se tak\u00e9 li\u0161\u00ed. Hromadn\u00e1 po\u0161ta se obvykle rozes\u00edl\u00e1 v d\u00e1vk\u00e1ch, co\u017e znamen\u00e1, \u017ee v\u0161echny e-maily jsou odesl\u00e1ny najednou. To m\u016f\u017ee v\u00e9st k rychlej\u0161\u00edmu doru\u010den\u00ed, proto\u017ee e-maily budou odesl\u00e1ny okam\u017eit\u011b. Naproti tomu Doru\u010den\u00e1 po\u0161ta se obvykle odes\u00edl\u00e1 v men\u0161\u00edch d\u00e1vk\u00e1ch, co\u017e znamen\u00e1, \u017ee doru\u010den\u00ed m\u016f\u017ee trvat d\u00e9le. <\/p>\n

Z\u00e1v\u011br<\/div>\n

Celkov\u011b lze \u0159\u00edci, \u017ee hromadn\u00e1 po\u0161ta i doru\u010den\u00e1 po\u0161ta jsou pro firmy, kter\u00e9 cht\u011bj\u00ed rozes\u00edlat e-maily, vhodnou volbou. Hromadn\u00e1 po\u0161ta je skv\u011blou volbou pro ty, kte\u0159\u00ed hledaj\u00ed n\u00e1kladov\u011b efektivn\u00ed \u0159e\u0161en\u00ed, zat\u00edmco doru\u010dov\u00e1n\u00ed do schr\u00e1nky je vhodn\u011bj\u0161\u00ed pro ty, kte\u0159\u00ed cht\u011bj\u00ed nav\u00e1zat kontakt se z\u00e1kazn\u00edky na osobn\u00ed \u00farovni. Podniky by si nakonec m\u011bly vybrat mo\u017enost, kter\u00e1 nejl\u00e9pe vyhovuje jejich pot\u0159eb\u00e1m a rozpo\u010dtu. <\/p><\/div>\n

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FAQ<\/div>\n
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Je hromadn\u00e1 po\u0161ta tot\u00e9\u017e co nevy\u017e\u00e1dan\u00e1 po\u0161ta?<\/div>\n

Hromadn\u00e1 po\u0161ta a nevy\u017e\u00e1dan\u00e1 po\u0161ta nejsou tot\u00e9\u017e. Hromadn\u00e1 po\u0161ta je forma p\u0159\u00edm\u00e9ho marketingu, kter\u00e1 zahrnuje zas\u00edl\u00e1n\u00ed velk\u00e9ho mno\u017estv\u00ed po\u0161ty za sn\u00ed\u017eenou sazbu. Nevy\u017e\u00e1dan\u00e1 po\u0161ta je naproti tomu nevy\u017e\u00e1dan\u00e1 po\u0161ta, kter\u00e1 je zas\u00edl\u00e1na bez souhlasu p\u0159\u00edjemce. <\/p>\n<\/div>\n

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Jak\u00fd je rozd\u00edl mezi doru\u010denou a ve\u0161kerou po\u0161tou?<\/div>\n

Doru\u010den\u00e1 po\u0161ta je m\u00edsto, kam v\u00e1m p\u0159ich\u00e1z\u00ed nov\u00e1 po\u0161ta. Ve\u0161ker\u00e1 po\u0161ta zobrazuje v\u0161echny e-maily, kter\u00e9 jste kdy odeslali nebo p\u0159ijali, v\u010detn\u011b zpr\u00e1v, kter\u00e9 byly archivov\u00e1ny. <\/p>\n<\/div>\n

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Co je to hromadn\u00e1 schr\u00e1nka?<\/div>\n

Hromadn\u00e1 po\u0161tovn\u00ed schr\u00e1nka je typ po\u0161tovn\u00ed schr\u00e1nky, kter\u00e1 je ur\u010dena k ukl\u00e1d\u00e1n\u00ed velk\u00e9ho mno\u017estv\u00ed po\u0161ty. Hromadn\u00e9 po\u0161tovn\u00ed schr\u00e1nky \u010dasto pou\u017e\u00edvaj\u00ed firmy, kter\u00e9 dost\u00e1vaj\u00ed velk\u00e9 mno\u017estv\u00ed po\u0161ty, nap\u0159\u00edklad firmy, kter\u00e9 prod\u00e1vaj\u00ed produkty online. Hromadn\u00e9 po\u0161tovn\u00ed schr\u00e1nky mohou pou\u017e\u00edvat tak\u00e9 jednotlivci, kte\u0159\u00ed dost\u00e1vaj\u00ed velk\u00e9 mno\u017estv\u00ed po\u0161ty, nap\u0159\u00edklad lid\u00e9, kte\u0159\u00ed odeb\u00edraj\u00ed velk\u00e9 mno\u017estv\u00ed \u010dasopis\u016f. <\/p>\n<\/div>\n

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Kolik e-mail\u016f m\u016f\u017eete poslat hromadn\u011b?<\/div>\n

Na tuto ot\u00e1zku neexistuje jednozna\u010dn\u00e1 odpov\u011b\u010f, proto\u017ee z\u00e1vis\u00ed na \u0159ad\u011b faktor\u016f, v\u010detn\u011b e-mailov\u00e9 slu\u017eby, kterou pou\u017e\u00edv\u00e1te, velikosti va\u0161eho e-mailov\u00e9ho seznamu a va\u0161\u00ed celkov\u00e9 strategie odes\u00edl\u00e1n\u00ed. Obecn\u011b v\u0161ak plat\u00ed, \u017ee byste se m\u011bli sna\u017eit omezit hromadn\u00e9 odes\u00edl\u00e1n\u00ed e-mail\u016f na maxim\u00e1ln\u011b jedenkr\u00e1t t\u00fddn\u011b. To pom\u016f\u017ee zajistit, aby p\u0159\u00edjemci nepova\u017eovali va\u0161e zpr\u00e1vy za spam, a tak\u00e9 v\u00e1m to poskytne \u010das na \u0159\u00e1dn\u00e9 sledov\u00e1n\u00ed a anal\u00fdzu v\u00fdsledk\u016f. <\/p>\n<\/div>\n

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Jak\u00fd je jin\u00fd n\u00e1zev pro hromadnou po\u0161tu?<\/div>\n

Hromadn\u00e1 po\u0161ta je tak\u00e9 zn\u00e1m\u00e1 jako direct mail.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00davod do hromadn\u00e9 po\u0161ty a doru\u010dov\u00e1n\u00ed do schr\u00e1nky Doru\u010dov\u00e1n\u00ed po\u0161ty m\u00e1 v pr\u016fb\u011bhu let dlouhou tradici. S rozvojem technologi\u00ed se staly popul\u00e1rn\u00ed dv\u011b formy doru\u010dov\u00e1n\u00ed – hromadn\u00e1 po\u0161ta a doru\u010dov\u00e1n\u00ed do schr\u00e1nky. Hromadn\u00e1 po\u0161ta se tradi\u010dn\u011b pou\u017e\u00edv\u00e1 pro zas\u00edl\u00e1n\u00ed v\u00edce e-mail\u016f velk\u00e9mu po\u010dtu u\u017eivatel\u016f najednou. Naproti tomu Doru\u010den\u00e1 po\u0161ta se pou\u017e\u00edv\u00e1 hlavn\u011b pro zas\u00edl\u00e1n\u00ed jednotliv\u00fdch … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":4496,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-20413","post","type-post","status-publish","format-standard","hentry","category-reklama-a-marketing"],"_links":{"self":[{"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/posts\/20413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/users\/4496"}],"replies":[{"embeddable":true,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/comments?post=20413"}],"version-history":[{"count":0,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/posts\/20413\/revisions"}],"wp:attachment":[{"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/media?parent=20413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/categories?post=20413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soubory.info\/znalost\/wp-json\/wp\/v2\/tags?post=20413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}